B2C Marketing
Challenge
As a category-defying modern device, the Genius Pipe required clean positioning to emphasize its fashion value and unique functionality.
Genius is rebranding kief as the "the most precious part of the cannabis plant," with it's Genius Dust Product.
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Marketing focuses on an upmarket female audience, using a hand-blown glass vial and atmospheric imagery.
Attention-grabbing campaign used seemingly nonsensical descriptor to highlight water-pipe functionality using water-free tech.
The Civic Commons provided an online forum for public policy and advocacy at a local level. The project was purchased by National Public Radio to facilitate dialog between listeners and municipal leaders.
Video Production
Graywolf Residential Services introduced a first-of-its-kind service in the Cleveland Metro area.
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We devised a multi-platform video and ad campaign to create regional awareness of the service and re-targeted leads, serving videos across multiple platforms.
